The Store X

A world of possibilities

The Store X is a platform for ideas and culture. 
Our program encompasses fashion, art, design and beyond, engaging a global community of innovators and curious creatives in our spaces at 180 The Strand in London, Soho House Berlin and Soho Farmhouse in Oxfordshire. Our ambition is to present a new kind of experiential space that transcends our expectations of traditional retail, beyond shopping.

Our Collection

The Store X offers an eclectic and prestigious selection of brands, catering to a diverse range of styles and preferences.

Each Store X location thoughtfully curates its brand selection to complement the local environment. Among the featured brands are Alex Eagle Studio, Bottega Veneta, Burberry, Charles Jeffery, L’Art de L’Automobile, Labrum, Luu-Dan, Maharishi, Martine Rose, Nenis Dojaka, Phonica, Robyn Lynch, Richard Quinn, Rier, S S Daley, The Row, Total Luxury Spa, Wales Bonner, Vetements, and 032C.

Join Our Community

The Store X is part of the 180 Studios and Soho House community. To explore membership options and discover the exciting events and happenings within our spaces, we encourage you to explore their websites.